I recently came
across this article: When
it comes to emotional intelligence, are you red, blue, green or orange? At the CIPS Annual Conference in London, both Andrew
Newnham, group procurement director at ITV, and Elinor Williams, head of
marketing procurement at Marks & Spencer described how they people
according to their colour and adjusted their relationship approach.
What I found
particularly amusing in the article was the total inconsistency in the
profiling methodology. Newnham classified
people as predominantly red, blue, green or orange. Reds are task driven,
competitive, and quite loud. If you are
blue you like relationships, you care about people. If you are green you tend to be a thinker and
like analysing data. If orange: you are all about creativity. Williams said M&S also categorised people
by colour, either as red, meaning results driven; yellow, about ideas and
vision; green, concerned with the team; and blue, all about logic and analysis.
While the red box is the same, blue and
green have switched their positions and yellow has replaced orange.
Don’t get me wrong
colour is a terrific clue to understanding the core emotional drives of people. Each of the seven Humm components is
associated with a dominant colour. This is reflected in dress, discussions
about the house or office, and in the colour of their car. You can see the seven colours on the
Practical Emotional Intelligence logo.
Movers prefer yellow, Hustlers red and gold, Politicians blue,
Double-checkers brown, and Normals liked black, white, and grey. The two most
introverted components, the Artist and the Engineer like purple and green
respectively.
There is famous joke
about the guy who sold fishing tackle. I asked him, “My God, they’re purple and
green. Do fish really take these lures?” And he said, “Mister, I don’t sell to
fish.”
The joke is good but
the subtext is even more interesting.
When you think about it, of all the sports fishing is perhaps the one
that most appeals to the introvert; hence you would expect the most popular
lure colours to be purple and green.
There is an
emotional choice to colour and this explains why McDonalds has yellow arches,
Donald Trump nearly always wears red ties, lawyers wear white shirts and grey
suits, and large companies often have blue logos.
If you have taken your Meta-Coach training at The Coaching Centre in the past year, then you know that if there’s any really Emotional intelligence dangerous question that we repeatedly warn about
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